That the product or service has demonstrable customer validation with (trial and/or paying) customers.
A fully articulated proposition addressing a clear gap in the market with market research conducted with customers / potential customers.
Evidence of innovation, internationalisation potential and employment capacity. Clear market opportunity for the proposed product or service. Clear knowledge of the competitive landscape.
Clear execution plan outlined, identifying suitable channels to international markets.
Assessments are undertaken on the applications submitted, it is important to note that the greater the progress the applicant has undertaken towards generating sustainable revenues the stronger the application. Applications from projects that are at idea, concept or design stage may be considered to require further development before applying for the competitive start fund.
A Video Pitch must be submitted on the Sonru.com platform by 11:59pm on Tuesday 16th July, 2019 (when you commence the application form an email regarding the video pitch will be sent to you separately).
A valid application must contain both a video pitch and complete application form.